The headline matches the winning ad, word for word. A 3 to 3.5 minute founder video runs near the top, straight to camera, off book: who we are, what happened to us, what the membership actually is, what he gets, who it's for, and what to do next. The page names the membership plainly, states that it's paid, and holds the price for the call. Then it shows what's inside, one concrete line each. Two calls to action sit on this one page: book the call, or grab the Membership Brief. He picks; we hold him either way.
Cornerstone: his brand asset built from his own customers' words, published weekly to his own accounts.
One homeowner to one contractor, and a person confirms the project before he's billed.
Missed-call text-back, database reactivation, speed-to-lead, CRM, all on one dashboard.
The reviews-and-referrals engine: a private check-in before anything goes public, plus the Sales Coach.
Clicking Book the Call brings him here. The form takes his contact info before it shows the calendar, so if he quits at the calendar we still have him. It carries the promise: real numbers and straight answers on the call. Shared scheduler and Rep pool, this funnel's own URL, tags, and copy.
Name, email, phone captured first. He's a lead the moment he fills this in.
a2r-capturedThe calendar appears only after step 1. Round-robin onto a Rep's calendar.
a2r-bookeda2r-captureda2r-briefClicking Grab the Membership Brief captures his email and sends him the one-page prospectus. It sells the appointment, not the service, ordered breadth-first: the marketing asset, then the backbone, then how the work comes to him. Because it's gated and never linked from the ad, it carries all five systems, financing included. No price, no tiers, no guarantee.
A drip goes after the guy who booked and didn't show, to get him rebooked. This is the Cornerstone funnel's recovery sequence, reused.
a2r-no-showA short sequence for the guy who gave us his email but never booked. It pulls him toward the call on value, never on price.
a2r-capturedwithouta2r-bookedafter 30 minThe Rep opens on whatever got him interested, confirms it, pays off the real-numbers promise, and gets to discovery fast. From there it's our locked sales script, discovery through confirm, untouched. The composite Cornerstone example becomes the concrete exhibit when Cornerstone comes up, not the opener. The Rep speaks the numbers and matches him to a door and a tier.
Two doors: the recurring membership (monthly or annual), or the one-time Founders' Lifetime Charter. Three tiers by work type. Leads are a separate opt-in on top, billed only after a person confirms the project. Terms: founder price locked for life, Cornerstone included for the Founding 300, 60-day money back, cancel anytime, line-item billing.
The closed contractor hands off to onboarding and gets live. From here he's on the platform: mini-site, Cornerstone, dashboard. See the System Map.
a2r-captureda2r-briefa2r-bookeda2r-no-show2 doorsrecurring membership (monthly or annual), or the one-time Founders' Lifetime Charter3 tiersby work type: Trade-Specific, Renovation, General Constructionleadsa separate opt-in on top, billed only after a person confirms the projecttermsfounder price locked for life, 60-day money back, cancel anytime, line-item billing$1,500which hooks get clicks and captures, at what cost. Move budget to the top two or three, kill the losers.$3,000what a held call costs. Under $300 a held call, keep going. Over it, pause and name the problem.$5,000everything, plus door mix and close rate. Iterate, scale, or park it. The list and the page stay ours.