Every way a contractor comes to us, one card each. Click a funnel to open its schematic: the whole flow, start to close, in one screen. These are our recruitment funnels. They never point at each other, and each one's ads go only to its own pages.
The one that runs without a Rep. A contractor pays for supplies, scans a table tent, and sees what a homeowner sees when they look him up. He gets a score, we hand him his directory listing free, then video and copy sell him the membership. He does all of it on his own phone and nobody ever calls him. Three doors feed it: the supply counter, partners who already have his ear, and ads.
Says what we are in the first line: a contractor membership built by contractors, leads the smallest part. Drives to a page built around a 3-minute founder video. He books a call or grabs the Membership Brief, and a Sales Rep closes him. The whole ad chain stays financing-free.
The other direct funnel. It sells a free training and never says the word "membership" until the prospect is on the phone, the opposite move from AD2REP. Same Rep, same close, different front door. The assets are built (DF-01 through DF-06); the schematic page is the next one to draw.
A self-destructing paid-feel Facebook group run as a launch. Opt-in page captures the email and hands back the group link, then a video a day for 12 days builds desire and closes on an in-group order link. The buyer email list is the asset that survives every cycle.